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Attract high-quality, treatment-ready patients for premium orthodontic services. SmileCrafters is one of Central London’s most prestigious orthodontic and pediatric dental practices. Led by Dr. Moira Wong, the clinic specializes in advanced treatments including Invisalign, orthognathic surgery, and care for nervous and pediatric patients. With a reputation for clinical excellence, the practice was seeing strong word-of-mouth growth—but their digital marketing wasn’t attracting the right kind of patients. They were inundated with low-quality leads and time-consuming consultation requests from individuals who weren’t in their ideal market.
Increase in website Traffic
boost in social media engagement
boost in social media engagement
SmileCrafters faced challenges in generating high-quality leads that were aligned with their target clientele. They needed a refined advertising and social media strategy to ensure their marketing efforts attracted patients that were more likely to convert.
Unfocused Advertising: Previous advertising campaigns were not adequately targeting high-intent audiences, leading to wasted ad spend.
Low Conversion Rates: While they had good traffic, not all visitors were converting into leads.
Limited Brand Visibility: Their social media presence did not fully reflect the clinic’s premium brand, limiting trust and engagement.
To address these challenges, SmileCrafters partnered with Offshore Dental Marketing to implement a full-funnel advertising and social media strategy focused on quality over quantity:
Targeted Paid Advertising (Google & Facebook): Overhauled ad accounts with segmented campaigns for specific treatments like Invisalign, jaw surgery, pediatric orthodontics, and more. Emphasized high-intent keywords and advanced tracking for ROI optimization.
Social Media Content and Promotion: Developed a content calendar for Facebook and Instagram with a mix of educational posts, patient stories, staff features, and behind-the-scenes moments. Launched paid social campaigns for targeted offers and used retargeting to engage visitors who did not convert right away.
With strategic campaign setup and ongoing optimization, SmileCrafters saw tremendous results:
Website Traffic: 52% increase in website traffic over 12 months.
Lead Generation: Captured 216 high-quality leads for Invisalign, jaw surgery, and pediatric orthodontics.
Conversion Rate: 4.18% of all ad clicks converted into qualified leads.
Brand Growth: Website's Domain Authority improved from 23 to 30 in 18 months.
Social Media Reach: 315,000+ people reached through paid media campaigns in 2 years.
Visitor Growth: 20% growth in unique monthly visitors within 9 months.
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