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Increase new patient appointments and boost revenue through enhanced online visibility and targeted digital marketing Everwhite Dental Group is a well-established dental provider known for delivering high-quality dental care with a patient-first approach. Their Royston practice faced growing competition and declining new patient numbers, impacting revenue and practice growth.
Increase in website Traffic
lower cost per lead on Google Ads
boost in social media engagement
Despite their excellent clinical reputation, Everwhite Dental Group faced significant challenges in attracting new patients due to low visibility in a competitive market:
Poor Organic Search Rankings: It was difficult for local patients to discover the practice online.
Limited Digital Presence: The practice had low awareness of treatments and services offered.
Stagnant Lead Generation: Appointment bookings and revenue were declining due to stagnant lead generation efforts.
Ineffective Digital Marketing Efforts: There was no cohesive strategy or measurement in place.
Inconsistent Follow-Up: Lost opportunities due to an inconsistent follow-up process for inquiries.
Everwhite Dental Group’s online invisibility was a major barrier to growth in an increasingly digital-first patient marketplace.
To address these challenges, OffshoreMarketers partnered with Everwhite Dental Group to create an end-to-end digital growth solution focused on attracting and converting high-quality leads:
Targeted Microsites & Landing Pages: Designed multiple microsites to highlight key services such as general dentistry, orthodontics, teeth whitening, Invisalign, and implants. These microsites were fully optimized for local SEO, mobile responsive, and designed to educate and nurture prospective patients.
Google Ads Campaigns for Lead Generation: Launched targeted Google Ads campaigns focused on high-intent, localized keywords with robust tracking for form submissions and phone calls.
SEO Strategy & Content Marketing: Optimized website and microsite content around key dental treatments, implemented local SEO tactics, and created regular content to engage the community and improve search authority.
Sales & Reception Training: Trained Everwhite Dental’s front-of-house team to promptly follow up on all inquiries, using proven scripts and processes to maximize booking rates.
The combined efforts resulted in significant growth and success:
New Patient Leads: 625 new patient leads across all key treatments.
Lead Breakdown: 266 leads for general dentistry, 160 for orthodontics, 94 for teeth whitening, 53 for Invisalign, and 52 for implants.
Lead Generation: Averaged 26 new patient leads per month.
Conversion Rate: 75% conversion rate on web form inquiries.
Phone Calls: 25% of website visitors initiated phone calls.
Cost-Per-Lead: £33.04 on average.
Staffing Growth: Increased patient volume led to the hiring of an additional practitioner at the Royston location.
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