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Our Work

Lumino Dental

Improve online user experience, increase appointment bookings, and reflect the practice’s innovative, wellness-focused brand through web design. Lumino Dental is a forward-thinking dental studio that blends clinical excellence with a spa-like experience. With a unique brand and a mission to make dental care feel accessible and luxurious, Lumino had everything except a website that reflected their values. Their old site wasn’t converting visitors into patients, and the design no longer matched their evolving identity. That’s when they partnered with Offshore Dental Marketing to reimagine their digital presence.

THE PROJECT

Improve online user experience, increase appointment bookings, and reflect the practice’s innovative, wellness-focused brand through web design. Lumino Dental is a forward-thinking dental studio that blends clinical excellence with a spa-like experience. With a unique brand and a mission to make dental care feel accessible and luxurious, Lumino had everything except a website that reflected their values. Their old site wasn’t converting visitors into patients, and the design no longer matched their evolving identity. That’s when they partnered with Offshore Dental Marketing to reimagine their digital presence.

48%

Reduction of bonus rate

62%

Increase in online Appointment

2X

Faster load time

The Challenge

While Lumino Dental offered a standout in-office experience, their website created friction for potential patients. Their web design and performance issues included:

Outdated site visuals that didn’t align with their modern, wellness-driven brand  

Poor mobile responsiveness, causing high bounce rates from mobile users  

Confusing navigation and weak call-to-action (CTA) placement 

Long page load times, leading to lost conversions  

Lack of online booking integration, frustrating users who are ready to make appointments  

Inconsistent branding and tone that didn’t reflect their spa-like experience

They needed more than just a website—they needed a digital experience that felt as premium and welcoming as their physical clinic.

Solution

Offshore Dental Marketing is a full-scale web redesign project for Lumino Dental, with a focus on enhancing user experience, speed, and brand alignment:

Discovery & Brand Alignment: Conducted brand immersion sessions and audits of the old website to understand user behavior and identify key improvements.  

Design & User Experience: Designed a sleek, modern website with responsive layouts, intuitive navigation, and high-visibility CTAs to increase user engagement.  

Performance Enhancements: Optimized site speed, integrated an online booking system, and ensured HIPAA compliance for secure patient data handling. 

The Results

After launching the new website, Lumino Dental saw measurable improvements in both patient acquisition and brand perception:

62% Increase in Online Appointment Bookings within the first 60 days. 

48% Reduction in Bounce Rate from mobile users, improving engagement. 

2x Faster Load Time compared to the previous website. 

Positive Patient Feedback praising the simplicity and professionalism of the site.