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Our Work

Mint & Molar

Attract new patients, promote cosmetic and general dental services, and build stronger brand visibility through paid social media advertising Mint & Molar is a modern dental clinic with a stylish, patient-first approach. Offering everything from general care to cosmetic treatments like veneers and whitening, their in-office experience was exceptional, but their social media advertising was underperforming. Despite a strong visual brand, their Facebook and Instagram campaigns weren’t delivering real, trackable results. That’s when they partnered with Offshore Dental Marketing to take their paid social strategy to the next level.

THE PROJECT

Attract new patients, promote cosmetic and general dental services, and build stronger brand visibility through paid social media advertising Mint & Molar is a modern dental clinic with a stylish, patient-first approach. Offering everything from general care to cosmetic treatments like veneers and whitening, their in-office experience was exceptional, but their social media advertising was underperforming. Despite a strong visual brand, their Facebook and Instagram campaigns weren’t delivering real, trackable results. That’s when they partnered with Offshore Dental Marketing to take their paid social strategy to the next level.

38%

Decrease in cost per lead

112%

Increase in Appointment request from social media

200%

Increase in Engagement

The Challenges

Mint & Molar had tried boosting posts and running Facebook and Instagram ads internally, but the results were inconsistent. They faced several recurring issues:

Low return on ad spend (ROAS) despite a healthy monthly budget  

Ads that generated likes but not appointment requests  

Poor audience targeting, leading to irrelevant traffic and low engagement  

Repetitive, unbranded ad creatives lacking a clear offer or CTA  

No retargeting setup to re-engage website visitors or social followers  

Limited tracking and reporting make it hard to optimize campaigns  

The team knew their audience was on social, but they needed a strategy that could turn scrolls into scheduled appointments.

Solution

Offshore Dental Marketing built a multi-layered social advertising campaign tailored to Mint & Molar’s goals: promoting premium services, increasing local engagement, and driving actual patient bookings.

Campaign Structure & Targeting Optimization: Created segmented campaigns for services like teeth whitening, veneers, cleanings, and new patient specials. Used interest-based targeting to reach high-intent users in the Omaha area and built custom audiences from website visitors, email lists, and past engagers. 

Creative Strategy & Ad Design: Designed high-quality image and video ads aligned with Mint & Molar’s aesthetic, focused on educational and offer-based creatives. Wrote patient-friendly ad copy with strong CTAs and tested different visuals, formats, and copy styles for optimization.  

Conversion Tracking & Reporting: Set up pixel tracking for Facebook and Instagram, integrated CRM for appointment form submissions, and delivered detailed weekly reports showing ad spend, cost-per-lead (CPL), and ROI. 

The Results

Mint & Molar saw significant improvements in ad engagement and actual conversions:

122% Increase in Appointment Requests from Instagram and Facebook ads.  

38% Decrease in Cost per Lead compared to previous campaigns.  

3.5x Return on Ad Spend (ROAS) within the first 60 days. 

200% Increase in Engagement on promoted posts and stories, along with improved local brand visibility and a steady stream of high-value inquiries.