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Increase new patient appointments, promote high-value services, and drive engagement through paid Facebook and Instagram campaigns Tooth Be Told is a dynamic dental group dedicated to providing high-quality family, cosmetic, and emergency dental services across multiple locations in Texas. Known for its patient-first philosophy and advanced technology, the clinic had perfected the in-person experience, but its social media ads weren’t producing the same results.Their internal marketing team attempted to boost posts and manage Meta Ads, but the return on ad spend was low, and leads weren’t converting. That’s when they brought in Offshore Dental Marketing.
New Patient Leads Generated
Return on Ad Spend
Decrease in CPL
Tooth Be Told had a strong reputation and modern facilities, but their Facebook and Instagram ads were failing to generate consistent leads. The core challenges included:
Low click-through and conversion rates from Meta campaigns
Unfocused ad targeting leading to irrelevant traffic
Ads that received likes but failed to convert to booked appointments
Poor campaign structure with no service segmentation
No retargeting setup to re-engage site visitors or past engagers
Lack of tracking to properly measure cost per lead (CPL) or ROI
They needed a data-driven social media ad strategy, not guesswork.
Offshore Dental Marketing developed and executed a complete Meta Ads plan aimed at driving conversions, increasing local awareness, and boosting appointment bookings:
Campaign Strategy & Targeting Overhaul:Created segmented campaigns for high-value services like Invisalign, emergency dentistry, whitening, and cleanings. Geo-targeted ads to specific service areas around each Tooth Be Told location, built lookalike audiences, and launched retargeting ads to recapture users who didn’t convert.
High-Converting Creative Development:Designed engaging, branded image and video ads tailored to each service. Developed action-driven content with CTAs like “Book Now” and “Claim Your Offer.” Ran A/B tests on copy, headlines, and ad formats for performance optimization.
Lead Generation & Tracking: Integrated lead forms within Facebook and Instagram to reduce drop-off. Set up appointment tracking across landing pages and CRM, and implemented real-time analytics dashboards to track CPC, CPL, and conversion rates.
Within 90 days of implementation, Tooth Be Told saw significant improvements in ad performance and lead generation:
156% Increase in Social Media-Driven Appointment Requests:Significant growth in appointment bookings from social ads.
42% Decrease in Cost-Per-Lead (CPL): Reduced advertising spend per lead.
3.8x Return on Ad Spend (ROAS): Impressive return on investment across Facebook and Instagram.
400+ New Patient Leads Generated: A substantial increase in patient leads from social campaigns.
Consistent Increase in Engagement on Promoted Posts and Stories: Boosted interaction with content.
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