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Scale e-commerce sales for dental care products while maintaining a strong ROI through optimized PPC Gentle Dental is known for delivering luxury-level dental care and offering a curated range of professional-grade oral care products through its website. While the in-clinic experience was exceptional, their e-commerce sales from paid traffic were underperforming.With a desire to turn their product offerings into a consistent revenue stream, Gentle Dental partnered with Offshore Dental Marketing to launch and optimize e-commerce-focused PPC campaigns across Google and Meta platforms.
Decrease in CPA
Return on Ad Spend
Increase in repeat purchases
Despite a beautifully designed website and quality products, Gentle Dental faced multiple issues with their paid campaigns:
High Cost-Per-Click (CPC): Minimal returns on ad spend.
Poor Product Feed Optimization: Caused irrelevant search matches.
Low Cart Conversions: Despite good traffic from paid ads.
No Campaign Segmentation: Generalized ads with limited targeting.
Limited Visibility: Poor exposure on shopping and display placements.
No Retargeting Strategy: Lost opportunities from abandoned carts.
Gentle Dental required a smarter, more efficient PPC strategy tailored to the e-commerce buyer’s journey.
To address these challenges, Gentle Dental partnered with Offshore Dental Marketing to implement precision-targeted PPC campaigns:
Product Feed Optimization: Improved product visibility through optimized product details and structured data markup.
Google Shopping & Search Campaigns: Segmented products, implemented Smart Shopping for retargeting, and introduced branded campaigns.
Meta Ads (Facebook & Instagram): Utilized carousel, video ads, retargeting, and Lookalike Audiences to boost conversions.
Conversion Funnel Optimization: Enhanced landing pages, automated abandoned cart emails, and tracked micro-conversions for insights.
Within 60–90 days of campaign optimization, Gentle Dental saw significant improvements across all key PPC performance metrics:
35% increase in online product sales
27% decrease in cost-per-acquisition (CPA)
440% ROAS (Return on Ad Spend) for best-performing campaigns
3.5x increase in repeat purchases from retargeting campaigns
Product visibility grew across Google Shopping and Meta platforms
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