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Our Work

Modern Dental

Increase organic product sales and streamline marketing workflows through automated, data-driven e-commerce strategies Modern Dental combines top-tier in-office services with an online store offering professional dental care products like whitening kits, sonic brushes, and custom-fit mouthguards. While the clinical side of the business thrived, the e-commerce side struggled to reach its growth potential—especially in organic visibility and marketing efficiency. To tackle these digital challenges, Modern Dental brought in Offshore Dental Marketing to lead an SEO and automation overhaul of their online retail efforts.

THE PROJECT

Increase organic product sales and streamline marketing workflows through automated, data-driven e-commerce strategies Modern Dental combines top-tier in-office services with an online store offering professional dental care products like whitening kits, sonic brushes, and custom-fit mouthguards. While the clinical side of the business thrived, the e-commerce side struggled to reach its growth potential—especially in organic visibility and marketing efficiency. To tackle these digital challenges, Modern Dental brought in Offshore Dental Marketing to lead an SEO and automation overhaul of their online retail efforts.

22%

Patient Reactivation rate

440%

Return on Ad Spend

2.7X

Higher Appointments Booking

The Challenge

Though Modern Dental’s website was modern and functional, the e-commerce portion was failing to gain traction in search engines and lacked consistent communication with shoppers:

E-Commerce SEO Challenges:

Low rankings for product-related and category-specific keywords

Unoptimized product pages, missing metadata, structured data, and internal linking

Thin content with generic descriptions that didn’t reflect brand value or user intent

Limited backlink profile, reducing domain authority in a competitive niche

E-Commerce Automation Challenges:

Manual email follow-ups, resulting in missed re-engagement opportunities

No abandoned cart recovery workflow

Lack of customer segmentation, making it difficult to deliver personalized offers

Limited integration between e-commerce platform and email marketing tools

Solution

Offshore Dental Marketing used SEO and automation to enhance visibility and streamline marketing.

1. E-Commerce SEO Strategy

Keyword Research: Targeted niche keywords for key products

On-Page Optimization: Optimized product descriptions, H1s, meta tags, and FAQs

Technical SEO: Improved site speed, schema markup, and crawl errors

Internal Linking & Content: Organized product categories and launched a blog

2. E-Commerce Marketing Automation

Email Automation: Set up drip campaigns for new customers and cart abandoners

Cart Recovery & Post-Purchase Workflow: Personalized recovery emails and re-purchase reminders

Integration: Linked WooCommerce with Mailchimp for seamless tracking

The Results

In 60-90 days, the store saw:

300% increase in organic traffic to product pages

62% rise in search engine rankings for top products

Product-rich snippets in Google results

44% abandoned cart recovery rate

2.5x increase in repeat purchases

5x higher email open rates for personalized flows

Significant reduction in manual marketing workload