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Our Work

Chomp Champs

Increase new patient appointments and treatment inquiries through optimized Facebook and Instagram ad campaigns Chomp Champs is a specialized periodontal practice dedicated to advanced gum care and dental implants. With expert providers and a strong clinical reputation, they aimed to expand their patient base by leveraging social media advertising. Still, they struggled to maximize their ad spend on Facebook and Instagram.They partnered with Offshore Dental Marketing to revamp their social media ad strategy and generate consistent, high-quality leads.

THE PROJECT

Increase new patient appointments and treatment inquiries through optimized Facebook and Instagram ad campaigns Chomp Champs is a specialized periodontal practice dedicated to advanced gum care and dental implants. With expert providers and a strong clinical reputation, they aimed to expand their patient base by leveraging social media advertising. Still, they struggled to maximize their ad spend on Facebook and Instagram.They partnered with Offshore Dental Marketing to revamp their social media ad strategy and generate consistent, high-quality leads.

150%

Boost in Audience Engagements

35%

Reduction in CPL

48%

Increase in CTR

The Challenge

Despite investing in Facebook and Instagram ads, Chomp Champs faced several hurdles:

Low click-through rates (CTR) and limited patient inquiries from social campaigns 

Poor audience targeting leading to wasted ad spend  

Generic ad creatives that failed to communicate the practice’s unique expertise

Lack of retargeting efforts to re-engage interested users  

Difficulty tracking which ads led to actual appointment bookings  

Inconsistent messaging across different ad sets  

They needed a strategic, data-driven approach to improve ad performance and patient acquisition.

Solution

Offshore Dental Marketing implemented a comprehensive Facebook and Instagram ad strategy focused on precise targeting, compelling creatives, and continuous optimization:

Audience Segmentation & Targeting: Developed detailed audience personas targeting local adults seeking periodontal treatment and dental implants. Used geo-targeting to focus ad spend on high-value zip codes around Atlanta and created separate campaigns for preventive care, implants, and gum disease treatments.  

Creative Revamp & Messaging: Designed professional, eye-catching ad visuals and video content highlighting Chomp Champs’ advanced technology and patient success stories. Developed clear, benefit-driven ad copy with strong CTAs like “Schedule Your Consultation Today” and “Restore Your Smile with Expert Care.”  

Retargeting & Funnel Management: Set up retargeting campaigns for users who have engaged with ads or visited the website but did not complete a booking. Leveraged dynamic ads to remind users of specific services they showed interest in and integrated appointment tracking pixels to accurately measure conversions. 

The Results

Within 3 months of launching the new Facebook and Instagram campaigns, Chomp Champs experienced:

48% Increase in Click-Through Rate (CTR) on social media ads.

35% Reduction in Cost per Lead (CPL): Improved efficiency and reduced ad spend.

60% Increase in Appointment: Bookings originating from Facebook and Instagram.  

150% Boost in Audience Engagement: Increased comments and shares on posts.  

Clear Attribution of Leads and ROI: Enhanced tracking and reporting capabilities for better optimization.