Get the Case Study to elevate your products and services:

"Insights from 20+ In-Depth Interviews, featuring leaders from " Dropbox, canva, Coda, Amplitude, and more

"Emerging challenges for Growth teams and research insights from" 100+ companies

Our Work

Eastside Dental Clinic

Increase website conversion rates to turn visitors into booked appointments Eastside Dental Clinic is a trusted local dental provider offering a wide range of dental care services in Leduc. Despite a steady flow of website visitors, the clinic struggled to convert these visits into actual appointments. Recognizing the importance of optimizing their online patient journey, Eastside Dental Clinic partnered with Offshore Dental Marketing to implement Conversion Rate Optimization (CRO) services tailored to their needs.

THE PROJECT

Increase website conversion rates to turn visitors into booked appointments Eastside Dental Clinic is a trusted local dental provider offering a wide range of dental care services in Leduc. Despite a steady flow of website visitors, the clinic struggled to convert these visits into actual appointments. Recognizing the importance of optimizing their online patient journey, Eastside Dental Clinic partnered with Offshore Dental Marketing to implement Conversion Rate Optimization (CRO) services tailored to their needs.

40%

Conversion Boost

35%

Lower Bounce Rate

The Challenge

Eastside Dental Clinic faced low conversion rates despite steady website traffic:

Conversion Challenges:

High traffic but low appointment bookings

Confusing site layout and weak CTAs causing drop-offs

Slow page load times increasing bounce rate

Poor mobile experience for phone users

Ineffective booking forms and hard-to-find contact details

No tracking in place to identify conversion gaps

They needed a focused CRO strategy to turn more visitors into booked patients.

Solution

Eastside Dental Clinic partnered with Offshore Dental Marketing to launch a data-driven CRO campaign:

User Behavior Audit: Analyzed website flow, speed, and mobile responsiveness using heatmaps and session recordings.

Simplified Navigation & Strong CTAs: Redesigned layout for intuitive access to services and placed CTAs like “Book Now” and “Call Us Today” prominently.

Streamlined Booking Experience: Revamped appointment forms to reduce friction and added mobile click-to-call buttons.

Speed & Mobile Optimization: Optimized code and media to boost load speed and ensured seamless performance across all devices.

Tracking & A/B Testing: Set up conversion tracking, ran A/B tests on forms and CTAs to improve performance continuously.

The Results

Conversion Boost: 40% rise in appointments from existing traffic

Lower Bounce Rate: 35% improvement from faster and cleaner navigation

Mobile Leads: More inquiries via mobile due to CTA buttons

Smart Tracking: Clear data helped guide continuous CRO improvements

Patient Growth:Higher booking volume led to steady new patient flow