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Our Work

Enamel Dental Boost

Increase local patient acquisition and maximize ROI through targeted Search Engine Marketing (SEM) Enamel Dental is a patient-focused dental clinic offering comprehensive dental care with an emphasis on comfort and quality. Despite their excellent in-office experience, Enamel Dental struggled to generate consistent online leads and appointments. Recognizing the importance of paid search marketing, they partnered with Offshore Dental Marketing to implement a high-impact SEM strategy to attract more patients in a competitive market.

THE PROJECT

Increase local patient acquisition and maximize ROI through targeted Search Engine Marketing (SEM) Enamel Dental is a patient-focused dental clinic offering comprehensive dental care with an emphasis on comfort and quality. Despite their excellent in-office experience, Enamel Dental struggled to generate consistent online leads and appointments. Recognizing the importance of paid search marketing, they partnered with Offshore Dental Marketing to implement a high-impact SEM strategy to attract more patients in a competitive market.

50%

Conversion Rate jumped

40%

More New Patient

35%

Dropped CPC

The Challenge

Enamel Dental faced ongoing issues with paid search campaigns that impacted their ROI:

Search Engine Marketing Challenges:

High cost-per-click (CPC), draining the ad budget

Low conversion rates despite steady traffic

Unfocused targeting for high-value dental treatments

Weak ad copy failing to capture interest

Poor geo-targeting wasting budget in low-potential areas

Limited analytics made it hard to optimize campaigns

They needed a focused SEM strategy to cut costs, boost conversions, and increase booked appointments.

Solution

To solve these issues, Enamel Dental partnered with Offshore Dental Marketing to launch a data-driven SEM strategy:

Campaign Structure & Keyword Targeting: Restructured campaigns by treatment category and added local, high-intent keywords.  Included negative keywords to eliminate irrelevant traffic.

Ad Copy & Creative: Wrote compelling ad copy with strong CTAs like “Book Today” and “Same-Day Visits.”  Tested multiple variants to improve click-through performance.

Geo-Targeting & Bidding: Prioritized high-converting zip codes.Used smart bidding to lower CPC and improve cost-per-lead.

Conversion Tracking & Optimization: Tracked calls, forms, and bookings. Continuously refined campaigns by analyzing keyword and ad performance.

The Results

Cost Efficiency: CPC dropped by 35%, allowing better use of ad budget.

Performance: Conversion rate jumped by 50% from optimized traffic.

Visibility: Ads ranked in the top 3 Google results for major keywords. Growth: 40% more new patient bookings directly from SEM.

Clarity: Better tracking enabled smarter decisions and continuous improvements.