Get the Case Study to elevate your products and services:

"Insights from 20+ In-Depth Interviews, featuring leaders from " Dropbox, canva, Coda, Amplitude, and more

"Emerging challenges for Growth teams and research insights from" 100+ companies

Our Work

Floss Boss Dental

Increase patient acquisition through effective Meta (Facebook & Instagram) advertising with better targeting and engagement Floss Boss Dental is a trusted family and cosmetic dental practice in Arizona known for delivering personalized care. Despite high-quality services and positive patient feedback, their Meta advertising efforts were underperforming and failing to generate new patient leads. They partnered with Offshore Dental Marketing to overhaul their social media advertising strategy and maximize their return on ad spend.

THE PROJECT

Increase patient acquisition through effective Meta (Facebook & Instagram) advertising with better targeting and engagement Floss Boss Dental is a trusted family and cosmetic dental practice in Arizona known for delivering personalized care. Despite high-quality services and positive patient feedback, their Meta advertising efforts were underperforming and failing to generate new patient leads. They partnered with Offshore Dental Marketing to overhaul their social media advertising strategy and maximize their return on ad spend.

55%

Increase in AD Engagements Rate

40%

Reduction in CPL

60%

Growth in new patient inquiries

The Challenge

Floss Boss Dental was investing in Meta ads but encountered several issues limiting their success:

Poor audience targeting is causing irrelevant clicks and wasted budget 

Low engagement rates on ads lead to poor brand visibility.  

Generic, uninspiring creatives that didn’t resonate with the target audience

Limited retargeting strategy to convert interested users into booked appointments  

Difficulty tracking which ads directly resulted in patient bookings

No clear campaign structure aligned to specific services or promotions. 

They needed a strategic, data-driven approach to improve ad relevance, engagement, and conversions.

Solution

Offshore Dental Marketing designed and executed a comprehensive Meta ads campaign focusing on precise targeting, creative messaging, and conversion tracking:

Audience Refinement & Segmentation: Crafted audience segments based on demographics, interests, behaviors, and local targeting around Arizona. Created separate campaigns for families, cosmetic dentistry seekers, and emergency dental patients, and used lookalike audiences from existing patient lists to reach high-potential prospects.

Creative Refresh & Messaging Strategy: Developed compelling ad creatives with vibrant visuals and videos highlighting patient testimonials, treatment benefits, and special offers. Crafted engaging copy that emphasized personalized care and easy appointment scheduling, and tested multiple versions of creatives to identify the most effective ads for scaling.

Retargeting & Funnel Optimization: Launched retargeting campaigns for users who interacted with ads or visited the website but did not convert. Used dynamic retargeting ads to remind prospects of services they showed interest in and integrated Meta Pixel for accurate conversion tracking and optimization. 

The Results

Within 90 days of implementing the optimized Meta ads strategy, Floss Boss Dental experienced:

55% Increase in Ad Engagement Rates on Facebook and Instagram.  

40% Decrease in Cost per Lead (CPL): Improved efficiency in ad spend.  

60% Growth in New Patient Inquiries from Meta platforms.  

Higher Appointment Bookings: Directly attributed to social media campaigns.  

Improved Audience Reach & Brand Awareness within the local community.