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Our Work

Lumino Dental Maximize Patient

Increase patient bookings and maximize ROI from Pay-Per-Click (PPC) advertising campaigns Lumino Dental is a well-regarded dental practice known for its comprehensive and personalized dental care. Despite having excellent services and positive patient reviews, Lumino Dental struggled to generate consistent patient leads from their paid advertising efforts. They engaged Offshore Dental Marketing to revamp their PPC campaigns and drive measurable patient growth.

THE PROJECT

Increase patient bookings and maximize ROI from Pay-Per-Click (PPC) advertising campaigns Lumino Dental is a well-regarded dental practice known for its comprehensive and personalized dental care. Despite having excellent services and positive patient reviews, Lumino Dental struggled to generate consistent patient leads from their paid advertising efforts. They engaged Offshore Dental Marketing to revamp their PPC campaigns and drive measurable patient growth.

+65%

Increase in organic traffic

+40%

Increase in load time

The Challenges

Despite investing in digital ads, Lumino Dental faced multiple hurdles limiting PPC success: PPC Challenges:

High cost per click (CPC) reducing campaign efficiency

Low conversion rates and few booked appointments

Poor keyword targeting attracting unqualified traffic

Weak ad-to-landing page alignment causing drop-offs

Minimal geo-targeting and ad scheduling

No proper tracking system to assess performance

These gaps led to wasted ad spend and underwhelming results in patient acquisition.

Solution

To overcome these PPC barriers, Lumino Dental partnered with Offshore Dental Marketing to implement a data-driven advertising strategy:

Keyword Targeting & Refinement: Identified high-intent local search terms and added negative keywords to cut irrelevant clicks.

Ad Copy Optimization: Crafted compelling, benefit-oriented ad messaging like “Book Today” and “Emergency Dental Available”Ran A/B tests to determine highest-converting ads.

Landing Page Improvements: Revamped pages to align with ad intent, streamline forms, and improve mobile experience.

Geo-Targeting & Scheduling: Focused ads on high-value areas around Vancouver and timed delivery to match peak engagement hours.

Conversion Tracking & Optimization: Enabled tracking via Google Ads and Analytics. Monitored performance daily and optimized bids, keywords, and creatives in real time.

The Results

Cost Efficiency: CPC dropped by 30%, stretching ad budget further

Conversion Growth: Booked appointment rates jumped 45%

Search Visibility: Ads consistently ranked among Google’s top positions

Lead Generation: 35% increase in qualified patient inquiries through PPC

Tracking & ROI: Transparent campaign performance through real-time analytics