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Our Work

Meridian Dental Group

Increase local visibility, attract high-value patient leads, and build a stronger, more consistent online presence through paid advertising Meridian Dental Group is a community-focused dental clinic providing general, cosmetic, and restorative dental care. Known for their compassionate service and comprehensive treatment options, the team at Meridian wanted to expand their patient base and become more visible in an increasingly competitive local market. Their in-house efforts with digital ads weren’t generating the results they needed and that’s when they turned to Offshore Dental Marketing.

THE PROJECT

Increase local visibility, attract high-value patient leads, and build a stronger, more consistent online presence through paid advertising Meridian Dental Group is a community-focused dental clinic providing general, cosmetic, and restorative dental care. Known for their compassionate service and comprehensive treatment options, the team at Meridian wanted to expand their patient base and become more visible in an increasingly competitive local market. Their in-house efforts with digital ads weren’t generating the results they needed—and that’s when they turned to Offshore Dental Marketing.

30%

Reduction in CPA

41%

Increase in google ads Conversion Rate

160%

Increase in Post Engagement

Challenges

Although Meridian Dental Group had a strong clinical offering and a loyal patient base, their advertising campaigns weren’t leading to actual patient bookings. Major challenges included:

Inefficient Google Ads: High CPC with low ROI.

Underperforming Meta Ads: Minimal lead generation on Facebook/Instagram.

Poor Targeting: Irrelevant traffic and wasted ad spend.

Generic Ad Copy: Lack of urgency and compelling CTAs.

No Clear Funnel or Retargeting Strategy: Missed opportunities to nurture interested prospects.

Weak Tracking Setup: Difficulty in measuring ad effectiveness and optimizing spend.

Meridian Dental Group needed a professional approach to unify its advertising and drive measurable patient growth.

Solution

Targeted Google and Meta Advertising Overhaul Offshore Dental Marketing developed a dual-channel strategy for immediate lead generation and long-term brand growth across Google and Meta:

Google Ads Optimization: Focused on high-intent local search terms, segmented campaigns by service, and created compelling ad copy with strong CTAs. Integrated geo-targeting, call tracking, and negative keywords to optimize spend.

Meta Ads Strategy: Developed engaging creatives, targeted local audiences, and implemented retargeting to increase conversions. Aligned messaging across platforms for consistency.

The Results

Through strategic optimization, Meridian Dental Group saw impressive growth:

41% Increase in Google Ads Conversions.

30% Reduction in Cost Per Acquisition.

160% Growth in Social Media Audience.

Steady Patient Lead Growth: Across both Google and Meta, with consistent brand awareness in Clinton, MA.