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PearlCare Dentistry launched in early 2021 at the height of the COVID-19 pandemic. The founders were experienced dental professionals with a clear vision: to provide exceptional dental care in a patient-first environment. But starting a brand-new clinic during lockdowns, in an area already served by several well-established dental practices, meant that gaining traction quickly was critical.They needed a professional website, strong local search visibility, and a steady flow of new patient inquiries from day one.That’s where Offshore Dental Marketing stepped in
increase in website traffic
growth in memberships
boost in social media engagement
PearlCare Dentistry was facing multiple challenges common to new practices but amplified by the pandemic:
· No online presence or brand awareness
· A brand-new website with no domain authority or existing traffic
· High competition from other private dental practices in the area
· Limited ability to promote locally due to COVID restrictions
· A need to rank in Google Search and Maps quickly
· A clear goal to drive appointments for key services like Invisalign and implants
Getting the website and digital marketing strategy right from the start was critical for survival and success.
Custom Website Design: Developed a fully optimized, conversion-focused website with a professional, mobile-friendly design, fast loading speeds, clear CTAs, and SEO-optimized service pages.
Local SEO & Google Maps Optimization: Improved local search visibility with targeted service content, optimized Google Business Profile, schema markup, and backlinks.
Paid Social Campaigns for Immediate Visibility: Launched targeted social media ads for Invisalign, dental implants, and new patient offers, which led to increased site traffic and bookings.
Website Traffic: Achieved 3,189 unique visits from paid campaigns.
Lead Generation: Captured 379 new patient leads in the first few months.
Conversion Rate: Achieved an 11.88% conversion rate (click-to-lead).
Cost Efficiency: £13.92 average cost per lead.
SEO Visibility: Increased keyword rankings from 2 to 22 top search terms.
Session Duration: 26.5% increase in average session duration.
Targeted Leads: 10% of leads targeted high-intent searches like “new dentist,” Invisalign, or implants.
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