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Increase patient acquisition and maximize ROI through strategic PPC advertising Smilescape is a contemporary dental practice offering a full range of dental treatments with a patient-centered approach. Although the clinic had a strong reputation, their digital advertising efforts were not generating the volume or quality of patient leads needed to meet growth goals. Recognizing the potential of Pay Per Click advertising, Smilescape partnered with Offshore Dental Marketing to overhaul and optimize their PPC strategy.
More Patients
More Conversions
Lower CPC
Smilescape struggled to generate results from its paid ad campaigns, affecting both budget efficiency and patient bookings:
PPC Challenges:
High cost-per-click (CPC) reducing ROI
Low conversion rates from ad traffic
Broad keyword targeting attracting unqualified leads
Weak ad copy lacking strong patient appeal
Ineffective geo-targeting wasting ad spend
No proper tracking to optimize performance
They needed a focused PPC strategy to drive better-quality leads, reduce costs, and increase appointment bookings.
Smilescape partnered with Offshore Dental Marketing to execute a precision-based PPC strategy:
Keyword Targeting:Researched high-intent, local keywords and built negative lists. Segmented campaigns by service type for better targeting.
Ad Copy & Testing:Created benefit-led ads with CTAs like “Book Today” and “Emergency Appointments.” A/B tested versions to improve engagement and click-throughs.
Geo-Targeting & Bidding:Focused on top-performing zip codes and service areas. Used smart bidding to reduce CPC and boost conversions.
Conversion Tracking & Analytics:Set up call and form tracking. Monitored performance to pause low-performing ads and optimize spend.
Cost Savings: 30% lower CPC across campaigns
Better Leads: 45% more conversions from high-quality traffic
Visibility: Ads ranked top 3 on Google for key services
Bookings: 35% more patients booked through PPC
Optimization: Real-time insights enabled smarter campaign decisions
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