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Drive new patient appointments, improve ROI on ad spend, and increase visibility for key services through Google and Meta advertising SmileTree Family Dentistry is a trusted community dental practice offering comprehensive care, from pediatric and preventive services to implants and cosmetic dentistry. While the team prided itself on exceptional service and modern technology, it wasn’t seeing a return on its online advertising efforts.They had tried running ads on Google, Facebook, and Instagram but weren’t generating consistent leads or bookings. That’s when they turned to Offshore Dental Marketing to refine and relaunch their strategy.
Increase in new patient lead
Return on Ad Spend
Decrease in CPL
Despite having a solid website and achieving high patient satisfaction, SmileTree Family Dentistry was struggling to see results from its digital ad campaigns. Core issues included:
Poor return on investment (ROI) from both Google and Meta ad platforms
High cost-per-click (CPC) and low conversion rates
Generic ad copy with weak calls-to-action
Ads are not tailored to specific services, such as implants, veneers, or Invisalign.
No retargeting of users who visited but didn’t book
Inadequate tracking, making it hard to identify what was working
The practice was investing monthly, but not seeing enough appointments to justify the spend.
Offshore Dental Marketing launched a unified advertising strategy across Google and Meta platforms designed to reduce wasted spend and increase high-intent leads:
Campaign Restructure & Keyword Targeting:Rebuilt Google Ads account from the ground up, separating campaigns by service (e.g., cosmetic, emergency, pediatric). Used geo-targeting to focus on high-converting zip codes around Highlands Ranch and identified high-intent, local keywords such as “family dentist near me” and “affordable Invisalign Colorado.”
Compelling Ad Creative: Developed professional, branded ad creatives for both Google and Facebook/Instagram. Created multiple ad sets for promotions like “Free Whitening with First Cleaning” and “Same-Day Emergency Appointments.” Ran A/B testing to optimize visuals, offers, and formats.
Retargeting & Funnel Optimization: Launched retargeting campaigns for users who clicked but didn’t schedule. Optimized landing pages for faster load times, mobile usability, and conversion elements such as click-to-call and instant booking forms.
Within 90 days of relaunching ad campaigns, SmileTree Family Dentistry saw measurable improvements across the board:
52% Increase in New Patient Leads from Google and Meta Ads.
34% Decrease in Cost-Per-Lead (CPL): Reduced wasted spend.
3.2x Return on Ad Spend (ROAS): Significant ROI from paid campaigns.
High-Value Treatment Requests: Whitening, Invisalign, and implants saw a marked increase in demand.
Consistent Month-Over-Month Appointment Growth driven by paid channels.
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