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Improve ROI from Google Ads, attract more qualified local leads, and consistently fill the appointment calendar with high-intent patients,The Smile Loft is a modern dental clinic offering a range of services, including preventive, cosmetic, and restorative treatments, in a beautifully designed, patient-first space. Known for their tech-savvy care and exceptional service, the clinic had invested in PPC ads—but wasn’t seeing the results they expected Despite solid branding and service offerings, their paid campaigns were falling short. That’s when they brought in Offshore Dental Marketing to take control and drive results.
Decrease in CPC
Increase in qualified lead volume
Reduction in CPC
The Smile Loft had been running Google Ads, but their campaigns were plagued by inefficiencies and lacked a cohesive strategy. Key issues included:
High Cost Per Click (CPC) without enough high-quality conversions
Poor keyword targeting, resulting in irrelevant or low-intent traffic
Weak ad copy that didn’t communicate unique selling points
Landing pages that didn’t convert, with slow load times and poor mobile UX
Lack of tracking and optimization, making it hard to improve ROI
No dedicated campaigns for high-value services like Invisalign or teeth whitening
They knew PPC had potential, but without expert help, their ad spend was being wasted.
Offshore Dental Marketing created a full-funnel Google Ads strategy focused on generating more bookings, reducing wasted spend, and scaling the campaign for sustainable growth:
Smart Keyword Strategy: Conducted in-depth keyword research to identify high-converting, local search terms. Built targeted ad groups for services like Invisalign, dental cleanings, and cosmetic dentistry. Focused budget on “bottom-of-funnel” keywords like “dentist near me” and “book teeth cleaning Toronto,” while implementing a robust negative keyword list.
Ad Copy & Creative Enhancements: Developed compelling ad copy with trust signals and strong CTAs (e.g., “Same-Day Appointments,” “New Patient Special”). Tested different copy styles (urgency vs. value-driven) and utilized sitelink and callout extensions to improve visibility and click-through rates.
Landing Page Optimization: Designed high-converting landing pages for core services with improved mobile usability and page speed. Integrated appointment booking widgets, click-to-call buttons, and added trust elements like Google reviews and before/after photos.
Within the first 60 days of campaign launch, The Smile Loft began seeing significant performance improvements:
41% Decrease in Cost Per Click (CPC): Reduced spending on less effective clicks.
67% Increase in Qualified Lead Volume: A higher volume of high-quality leads was generated.
28% Reduction in Cost-Per-Conversion: Enhanced efficiency in converting leads into bookings.
Page 1 Ad Placement: Secured prominent ad placements for core services in Google search results.
Consistent Monthly Bookings:Improved booking frequency from high-intent traffic.
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