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Improve website design and user experience to drive more online bookings, build trust with new patients, and better showcase services Tooth Town is a leading dental practice in the heart of NYC, offering comprehensive care, from general cleanings to advanced cosmetic treatments. While the practice had a stellar reputation and loyal patients, its outdated website didn’t reflect its high standard of care or modern office environment. They were losing potential patients online due to poor user experience, slow load times, and a clunky design. That’s when they brought in Offshore Dental Marketing to rebuild their website from the ground up.
Lower Bounce Rate
Faster Average Page Load Time
Increase in website conversion rate
Despite offering top-notch clinical services, Tooth Town’s digital presence was hindering patient acquisition. Their existing website had major technical and design flaws:
Outdated, non-responsive design that didn’t display well on mobile devices
Slow load times are causing high bounce rates and SEO penalties.
Poor navigation and unclear calls to action make it hard for users to book or learn about services.
Lack of trust-building elements like reviews, credentials, or team bios
No on-site SEO structure, leading to low organic visibility in local search
Disjointed branding, with inconsistent messaging and visuals
They needed a fast, modern, and patient-friendly website that could serve as a powerful conversion tool.
Offshore Dental Marketing created a fully custom website built to reflect Tooth Town’s brand, improve user experience, and convert more visitors into booked patients:
Custom Web Design & Branding Alignment: Designed a clean, modern layout with a focus on simplicity, trust, and mobile usability. Integrated Tooth Town’s branding with consistent colors, typography, and calming visuals to reduce dental anxiety and increase engagement.
Mobile Optimization & Speed Enhancements: Developed a fully responsive site for all devices. Optimized images, reduced server requests, and achieved 90+ PageSpeed scores for both desktop and mobile. Implemented lazy loading and performance caching for a smoother experience.
Conversion-Driven Layout & UX: Focused on conversion paths with strategically placed CTAs, clickable phone numbers, and embedded booking forms. Created landing pages for each core service and integrated Google reviews, doctor bios, and patient testimonials for social proof.
Within 60 days of the new website launch, Tooth Town saw significant improvements in traffic, user engagement, and appointment activity:
38% Increase in Website Conversion Rate (form fills + phone calls).
62% Faster Average Page Load Time: Enhanced speed for better user experience.
41% Lower Bounce Rate: Users engaged longer and explored more content.
25% Increase in Organic Traffic from local searches: Boosted local SEO visibility.
More New Patient Bookings from mobile users and first-time visitors.
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