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Increase brand awareness, patient engagement, and appointment bookings through strategic social media marketing Zen Dental is a modern dental practice dedicated to providing patient-centered care with a focus on holistic dental health. Despite excellent services and positive patient feedback, Zen Dental struggled to build an active and engaged audience on social media platforms. They partnered with Offshore Dental Marketing to transform their social media presence and connect more effectively with current and potential patients.
Increase in new patient bookings
Boost in Post Likes
Increase in social media followers
Despite having an online presence, Zen Dental struggled to create meaningful social media engagement:
Social Media Challenges:
Inconsistent posting led to low audience retention
No unified brand voice across platforms
Lack of educational and original content
Minimal follower growth and interaction
No paid ad strategy to extend reach
Difficulty converting engagement into bookings
Zen Dental needed a cohesive social media strategy to increase visibility, trust, and conversions.
To address these challenges, Zen Dental partnered with Offshore Dental Marketing for a complete social media revamp:
Content Strategy & Scheduling: Developed a detailed content calendar mixing testimonials, tips, and clinic culture. Created calming, brand-aligned visuals and videos.
Brand Voice Alignment: Established a consistent, caring tone reflecting Zen Dental’s holistic patient philosophy. Streamlined messaging across Instagram, Facebook, and Twitter.
Paid Campaigns: Launched geo-targeted Instagram and Facebook ads for offers and awareness.Focused on local visibility and appointment generation.
Community Building: Engaged directly with followers via comments, DMs, and reviews. Added polls, interactive stories, and Q&A sessions.
Analytics & Optimization: Tracked metrics like engagement rate, reach, and conversion. Continuously refined strategy based on performance.
Follower Growth: Social followers more than doubled in 3 months
Post Engagement: Increased likes, shares, and comments by 85%
Lead Conversion: Direct messages and inquiries significantly rose
Patient Bookings: Targeted ads drove a 35% increase in new appointments
Community Trust: Built a loyal, engaged online audience aligned with Zen Dental’s values
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